Garron Engstrom 2025 • Follow me on LinkedIn
I publish a weekly newsletter called “The Super IC”
My latest thoughts and insights around the Super IC career path, straight to your inbox.
Subscribe
I run a community of the most elite Super IC designers
A private space to connect, share insights, discover opportunities, and elevate their craft together.
Learn more
I redesigned and relaunched AMBER Alerts on Facebook
Every year half a million children go missing in the US alone. By 2019 the AMBER Alerts feature on Facebook was sitting on old infra with no team supporting it on the brink of deprecation. I redesigned the feature and recruited a team to rebuild it. I then went on to pitch the idea to Instagram who launched it 3 years later.
Launched to 22 countries
I launched Community Help, a place where people can request or offer help to their neighbors, donate to fundraisers for relief efforts, donate blood, and more.
As COVID-19 spread and people sheltered in place, access to certain goods and services became limited, leaving vulnerable populations across the globe at risk. Before deprecating it, the product launched to 143 countries and saw 100M+ requests and offers of help. It was the centerpiece of the company’s first-ever television ad.
FUN FACT
I’ve been cutting my own hair for over 20 years
And yes, I can do the back without looking.
I launched the Covid-19 Information Center on Facebook
In February 2020, the World Health Organization declared COVID-19 a pandemic. People needed information about how to stay healthy and slow the spread. Within a month we launched this resource and scaled it to the entire world within 4 months.
Viewed by 98% of users
Increase in awareness of prevention measures
Helped Americans complete the 2020 census online for the first time by driving traffic from Facebook.
I designed the Turbotax “Tax Timeline”
People have year-round tax needs but the product was only designed to support tax season from February to April. From a business standpoint we needed to support all user needs while not hurting conversion during tax season.
$1M reduction in support calls
$600K ARR
I led design for Facebook Crisis Response for 3 years.
Including a complete redesign across mobile and desktop.
FUN FACT
I was once robbed at gunpoint...
...working at a Coldstone Creamery.
I designed Turbotax “ExplainWhy” a feature that explains in personalized plain-English what impacts your tax refund
I left Intuit before this launched so I don’t have business impact but the feature is still around over a decade later so it must have been net-positive for retention and conversion.
In my spare time I publish free resources to support the design community
With 7,000+ downloads, designers around the world are using my resources to land jobs and grow in their careers.
Get the career guides
HEY THERE
I'm Garron, an IC Design Director at Meta.
I’m on a mission to evangelize the rise of the Super IC. I envision a world where every product designer can grow in their career without needing to switch to management.
Subscribe to my newsletter
In my spare time I publish free resources to support the design community
With 7,000+ downloads, designers around the world are using my resources to land jobs and grow in their careers.
Get the career guides
I run a community of the most elite Super IC designers
A private space to connect, share insights, discover opportunities, and elevate their craft together.
Learn more
I publish a weekly newsletter called “The Super IC”
My latest thoughts and insights around the Super IC career path, straight to your inbox.
Subscribe
FUN FACT
I’ve been cutting my own hair for over 20 years
And yes, I can do the back without looking.
FUN FACT
I was once robbed at gunpoint...
...working at a Coldstone Creamery.
I led design for Facebook Crisis Response for 3 years.
Including a complete redesign across mobile and desktop.
I redesigned and relaunched AMBER Alerts on Facebook
Every year half a million children go missing in the US alone. By 2019 the AMBER Alerts feature on Facebook was sitting on old infra with no team supporting it on the brink of deprecation. I redesigned the feature and recruited a team to rebuild it. I then went on to pitch the idea to Instagram who launched it 3 years later.
Launched to 22 countries
I launched Community Help, a place where people can request or offer help to their neighbors, donate to fundraisers for relief efforts, donate blood, and more.
As COVID-19 spread and people sheltered in place, access to certain goods and services became limited, leaving vulnerable populations across the globe at risk. Before deprecating it, the product launched to 143 countries and saw 100M+ requests and offers of help. It was the centerpiece of the company’s first-ever television ad.
I designed Turbotax “ExplainWhy” a feature that explains in personalized plain-English what impacts your tax refund
I left Intuit before this launched so I don’t have business impact but the feature is still around over a decade later so it must have been net-positive for retention and conversion.
Helped Americans complete the 2020 census online for the first time by driving traffic from Facebook.
I launched Pet Adoption on Facebook Marketplace
More than 1.5M shelter animals are euthanized per year in the United States. I led a hackathon project for 4 years to partner with Petfinder to bring the inventory of 10K+ vetted shelters to Facebook Marketplace.
I launched the Covid-19 Information Center on Facebook
In February 2020, the World Health Organization declared COVID-19 a pandemic. People needed information about how to stay healthy and slow the spread. Within a month we launched this resource and scaled it to the entire world within 4 months.
Viewed by 98% of users
Increase in awareness of prevention measures
I designed the Turbotax “Tax Timeline”
People have year-round tax needs but the product was only designed to support tax season from February to April. From a business standpoint we needed to support all user needs while not hurting conversion during tax season.
$1M reduction in support calls
$600K ARR
Garron Engstrom 2025 • Follow me on LinkedIn
HEY THERE
I'm Garron, an IC Design Director at Meta.
I’m on a mission to evangelize the rise of the Super IC. I envision a world where every product designer can grow in their career without needing to switch to management.
Subscribe to my newsletter
HEY THERE
I'm Garron, an IC Design Director at Meta.
I’m on a mission to evangelize the rise of the Super IC. I envision a world where every product designer can grow in their career without needing to switch to management.
Subscribe to my newsletter
In my spare time I publish free resources to support the design community
With 7,000+ downloads, designers around the world are using my resources to land jobs and grow in their careers.
Get the career guides
I run a community of the most elite Super IC designers
A private space to connect, share insights, discover opportunities, and elevate their craft together.
Learn more
I publish a weekly newsletter called “The Super IC”
My latest thoughts and insights around the Super IC career path, straight to your inbox.
Subscribe
FUN FACT
I’ve been cutting my own hair for over 20 years
And yes, I can do the back without looking.
FUN FACT
I was once robbed at gunpoint...
...working at a Coldstone Creamery.
I led design for Facebook Crisis Response for 3 years.
Including a complete redesign across mobile and desktop.
I redesigned and relaunched AMBER Alerts on Facebook
Every year half a million children go missing in the US alone. By 2019 the AMBER Alerts feature on Facebook was sitting on old infra with no team supporting it on the brink of deprecation. I redesigned the feature and recruited a team to rebuild it. I then went on to pitch the idea to Instagram who launched it 3 years later.
Launched to 22 countries
I launched Community Help, a place where people can request or offer help to their neighbors, donate to fundraisers for relief efforts, donate blood, and more.
As COVID-19 spread and people sheltered in place, access to certain goods and services became limited, leaving vulnerable populations across the globe at risk. Before deprecating it, the product launched to 143 countries and saw 100M+ requests and offers of help. It was the centerpiece of the company’s first-ever television ad.
I designed Turbotax “ExplainWhy” a feature that explains in personalized plain-English what impacts your tax refund
I left Intuit before this launched so I don’t have business impact but the feature is still around over a decade later so it must have been net-positive for retention and conversion.
Helped Americans complete the 2020 census online for the first time by driving traffic from Facebook.
I launched Pet Adoption on Facebook Marketplace
More than 1.5M shelter animals are euthanized per year in the United States. I led a hackathon project for 4 years to partner with Petfinder to bring the inventory of 10K+ vetted shelters to Facebook Marketplace.
I launched the Covid-19 Information Center on Facebook
In February 2020, the World Health Organization declared COVID-19 a pandemic. People needed information about how to stay healthy and slow the spread. Within a month we launched this resource and scaled it to the entire world within 4 months.
Viewed by 98% of users
Increase in awareness of prevention measures
I designed the Turbotax “Tax Timeline”
People have year-round tax needs but the product was only designed to support tax season from February to April. From a business standpoint we needed to support all user needs while not hurting conversion during tax season.
$1M reduction in support calls
$600K ARR
Garron Engstrom 2025 • Follow me on LinkedIn